Maximize
Channel Incentives
with 3C Ecosystem

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Why Channel Incentivization?

Tech Advances Empower Partners Over Suppliers

The two main reasons for this are:

1. Growing demand for personalized solutions

2. Diverse providers, varied offerings, meeting needs.

3C Ecosystem

Maximize partner program value by emphasizing competency and key moments.
Orchestrate a 3C ecosystem to attract partners.
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Co-Innovation

challenges
Co-Investment

challenges
Collaboration

Channel incentive programs

List of channel incentive programs for a strategic partner strategy.

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Value-added reseller
(VAR)

Turnkey Solutions Boost Sales by Up to 9%

Benefit:

Increase Market Reach & Increase Market Reach

Challenge:

Increase in Trust issues & The intermediary role of VAR

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Sales performance incentive
funds (SPIFs)

Exciting SPIF Prizes Boost Sales Performance

Benefit:

Helps target key individuals & Increases sales momentum

Challenge:

Response to unforeseen circumstances & Unclear Incentives

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Market development funds
(MDFs)

Boost Brand Recognition with MDF Initiatives

Benefit:

Utilize partner market insight & Generate a measurable return

Challenge:

"Use it or lose it" deadlines & Stringent terms & conditions

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Cooperative funding
(CO-OP funding)

Boost Partner Satisfaction with CO-OP Rewards

Benefit:

More money, more ads & Opens doors to new ways of marketing

Challenge:

Small business, small budget & Put a strain on your marketing/sales team

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Deal registration
incentives

Deals Reviewed and Approved for Quick Close

Benefit:

EnhancedTransaction complexity & partner satisfaction

Challenge:

Transaction complexity & low Transaction complexity

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Enablement and
training incentives

Partners: Vital Training for Brand Reps

Benefit:

Lower support costs & New revenue stream

Challenge:

Exclusion & Cultural issues

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Loyalty incentives and
partner retention

Foster Loyalty: Prioritize Partner Relationships

Benefit:

Increases partner retention & Attract new partners

Challenge:

Market saturation & No control over partner leaving

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Rebates
incentives

Foster Loyalty: Prioritize Partner Relationships

Benefit:

Sales growth & Building a consumer base

Challenge:

Limited internal implementation bandwidth.

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Staffing or embedded
headcount

Partner-Embedded Staffing

Benefit:

Improved performance & Brand growth

Challenge:

Culture-Embedded Staffing

Traditional Incentive

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Complexity of
Offering

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Multiple
Decision Makers

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Longer Buying
Process

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Multi touch Point
Usage

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Unpredictability
of Demand

New Sales Incentive

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Role-Specific
Incentives

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Split
Incentives

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Presales
Incentives

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Omnichannel
Incentives

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Analytics-Driven
Incentives

Providing the best with 650+
Brand Partners to our Clients