Maximize
Channel Incentives
with 3C Ecosystem
Help us reach you out
Why Channel Incentivization?
Tech Advances Empower Partners Over Suppliers
The two main reasons for this are:
1. Growing demand for personalized solutions
2. Diverse providers, varied offerings, meeting needs.
3C Ecosystem
Orchestrate a 3C ecosystem to attract partners.
Co-Innovation
Co-Investment
Collaboration
Channel incentive programs
List of channel incentive programs for a strategic partner strategy.
![[object Object]](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fci-programs-1.920d3513.png&w=640&q=75)
Value-added reseller
(VAR)
Turnkey Solutions Boost Sales by Up to 9%
Benefit:
Increase Market Reach & Increase Market Reach
Challenge:
Increase in Trust issues & The intermediary role of VAR
![[object Object]](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fci-programs-2.3aa5ba46.png&w=750&q=75)
Sales performance incentive
funds (SPIFs)
Exciting SPIF Prizes Boost Sales Performance
Benefit:
Helps target key individuals & Increases sales momentum
Challenge:
Response to unforeseen circumstances & Unclear Incentives
![[object Object]](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fci-programs-3.a7b29aea.png&w=750&q=75)
Market development funds
(MDFs)
Boost Brand Recognition with MDF Initiatives
Benefit:
Utilize partner market insight & Generate a measurable return
Challenge:
"Use it or lose it" deadlines & Stringent terms & conditions
![[object Object]](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fci-programs-4.10cbc5a7.png&w=640&q=75)
Cooperative funding
(CO-OP funding)
Boost Partner Satisfaction with CO-OP Rewards
Benefit:
More money, more ads & Opens doors to new ways of marketing
Challenge:
Small business, small budget & Put a strain on your marketing/sales team
![[object Object]](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fci-programs-5.f1e69a33.png&w=640&q=75)
Deal registration
incentives
Deals Reviewed and Approved for Quick Close
Benefit:
EnhancedTransaction complexity & partner satisfaction
Challenge:
Transaction complexity & low Transaction complexity
![[object Object]](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fci-programs-6.d55f5e46.png&w=750&q=75)
Enablement and
training incentives
Partners: Vital Training for Brand Reps
Benefit:
Lower support costs & New revenue stream
Challenge:
Exclusion & Cultural issues
![[object Object]](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fci-programs-7.1b2dc80f.png&w=640&q=75)
Loyalty incentives and
partner retention
Foster Loyalty: Prioritize Partner Relationships
Benefit:
Increases partner retention & Attract new partners
Challenge:
Market saturation & No control over partner leaving
![[object Object]](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fci-programs-8.804f1968.png&w=640&q=75)
Rebates
incentives
Foster Loyalty: Prioritize Partner Relationships
Benefit:
Sales growth & Building a consumer base
Challenge:
Limited internal implementation bandwidth.
![[object Object]](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fci-programs-9.c4db8d5c.png&w=640&q=75)
Staffing or embedded
headcount
Partner-Embedded Staffing
Benefit:
Improved performance & Brand growth
Challenge:
Culture-Embedded Staffing
Traditional Incentive
Complexity of
Offering
Multiple
Decision Makers
Longer Buying
Process
Multi touch Point
Usage
Unpredictability
of Demand
New Sales Incentive
Role-Specific
Incentives
Split
Incentives
Presales
Incentives
Omnichannel
Incentives
Analytics-Driven
Incentives
Providing the best with 650+
Brand Partners to our Clients
